This is different from de-featuring premium goods developed for a wealthy, developed market. New engineering solutions, new kinds of business models, and deep and long-term local insights are needed.
Corporate governance will also be challenged. The local development teams should have a high degree of autonomy and freedom to make their own design decisions and to create their own network of local partners. This departs from the traditional view with development resources, processes and knowledge located close to the company center where decisions are made and subsidiary initiatives meet significant resistance on their way to realization.
Project SecretariatKata FoundationAlsion 2DK-6400 Sønderborg Tel: +45 3840 5414