The main outcome of the project for participating companies will be the – hopefully sucessful – launch of a new business targeting a highgrowth segment of an emerging market.
The development projects will benefit from research, education and support from leading experts and renowned business schools. A key feature of the SfG project will be the open exchange of knowledge and practical insights with a network of developers from other companies, who are tackling the same challenges at the same time, in a format that the Kata Foundation has refined.
During the project, each participant company will gain hands-on experience of effective approaches to innovation and new business creation in emerging markets. In fact, there is a fair chance that each company will experience cultural change and a transformation of its internal governance through delegating strategic responsibility to a local development team in an emerging market.
Project SecretariatKata Foundation | Alsion 2DK-6400 Sønderborg | Denmarkinfo@suitableforgrowth.dk