We have chosen to focus on India and China based on the following criteria:
- The project must be limited to one continent to keep expenses down.
- China is by far the market where most companies are active or plan to start up. There is a great need for support and a large base of potential candidates from which we can recruit participating companies.
- India is rapidly gaining attention and in some industries is more advanced than China. India has a wealth of interesting and impressive cases of suitable development for emerging markets. Furthermore, India has a high international level of business schools and academic research on innovation.
Our expectation is that most participating development teams will be based in China, but a large part of the case stories and methodology will come from India.