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Suitable for growth
  - We suggest that Danish companies should extend their efforts to approach the middle market.
   
  - Suitability means to offer new levels of convenience and utility at a price that is affordable to the emerging market consumers.
   
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News


Newsletters

Newsletter #6 - May 2013 Newsletter #5 - January 2013

Newsletter #4 - July 2012

Newsletter #3 - February 2012

Newsletter #2 - November 2011

 Newsletter #1 - May 2011 (in danish)


Suitable for Growth in the media

Click here for a selection of articles where the Suitable for Growth project have been featured in the media.


News room

In the news room we will publish different news and newsletters from the project.

If you need any information concerning the project or a comment - please don´t hesitate to contact the secretariat:

- SfG Program Director at the Universe Foundation Mr. Peter Jyde Andreassen, M.Sc.(eng) pja@universefonden.dk

- Project Director at the Danish Industry Foundation Mr. Lars Møller Holmegaard, lmh@industriensfond.dk, +45 40 60 80 40


 
  • ________2013_________
  • The road to success in China begins at home 4 keys to success in the Chinese market
  • Chinese for beginners
  • Take-aways from two presentations on China
  • Moving ahead in China. 
The fifth round of bootcamps is underway
  • Focus on differentiation if you want success in China
  • Danish management style looks weak in the eyes of the Chinese
  • Guanxi – it’s "who you know" and not "what you know"
  • Local competition and copying
  • Understand the mid-market in China
  • Focus on your customer – and your sales people
  • ________2012_________
  • The Partners behind the project
  • Next step in the project
  • Understand and adapt to differences in the market
  • Lower cost and better benefits
  • Proximity to the customers leads to better innovation
  • Profitable in China from day one
  • Entering Chinese Markets
  • FOSS second brand strategy for the China mid-market
  • Customer bonding at Haier
  • Adjusting to China
  • “Second home” strategy in China
  • Localization as key to success in China
  • Understand the competitive situation
  • ________2011_________
  • The final Company participations
  • Chinese SfG researcher in Shanghai
  • Project Outcome – what are the desires?
  • Next stop: Shanghai
  • ________2010_________
  • To fonde vil styrke konkurrenceevnen
Copyright 2010

Project Secretariat
Universe Fonden | Alsion 2
DK-6400 Sønderborg | Denmark
info@suitableforgrowth.dk

Universe fonden Industriens fond