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Suitable for growth
  - We suggest that Danish companies should extend their efforts to approach the middle market.
   
  - Suitability means to offer new levels of convenience and utility at a price that is affordable to the emerging market consumers.
   
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Time and Activity Plan

Phases

Time

Months

     Activities

Formation

Oct. 2010

8

  • Project setup
  • Marketing
  • Engagement participants & partners

Initiation

Jun. 2011

3

  • Company project/idea formulation
  • Development team setup

Start-up

Sep. 2011

3

  • First boot camp
  • Start, development projects

Development

Jan. 2012

17

  • Business development
  • Field research DK and abroad
  • Five boot camps
  • Extraction, learnings & good practice

Evaluation

Jun. 2013

4

  • Coordination of findings
  • Evaluation conference

Roll-out

Oct. 2013

6

  • Scientific publication
  • Establishment of curricula
  • Engagement of dissemination partners
  • First round of courses

Follow-up

Apr. 2014

30

  • Follow-up on project development
  • Refinement of curricula

 
  • The Steering Committee
  • Time and Activity Plan
  • The final Company participations
  • The Project Team
  • Universe Foundation Fellows
Copyright 2010

Project Secretariat
Universe Fonden | Alsion 2
DK-6400 Sønderborg | Denmark
info@suitableforgrowth.dk

Universe fonden Industriens fond