A total of seven Danish companies have given their final accept to be part of the ambitious Suitable for Growth project, which aims to help Danish companies to develop new business and solutions for the rapidly growing middle market in China.
The participating companies are: MicroMatic, Kruuse, Gabriel, Martin Professional, Desmi Pumping Technologies, Thrane & Thrane (until June 2012) and one more company, who does not want to be listed.
These companies are presenting a pool of Danish companies from various industries, and they are all committed to work intensively on developing new business targeting the Chinese midmarket. All companies have activities in China, and see great growth potential for their business in the Chinese mid-market.
”The interest in participating has been striking. There is no doubt that this project hits a significant need among Danish companies. The companies actual challenges are their product ranges that mostly is targeted the high-end market. They need to focus on the Chinese mid-market instead,” says Project Manager Peter Jyde Andreassen, who has just moved to Shanghai with his wife and two kids to follow the business developments closely.
Project SecretariatKata Foundation | Alsion 2DK-6400 Sønderborg | Denmarkinfo@suitableforgrowth.dk