The Steering Committee

Mads Lebech, CEO, The Danish Industry Foundation, chairman of the steering committee ml@industriensfond.dk

Peter Skat-Rørdam, CEO, The Universe Foundation, member of the steering committee psr@universefonden.dk

Project Secretariat
Universe Fonden | Alsion 2
DK-6400 Sønderborg | Denmark
info@suitableforgrowth.dk

	- We suggest that Danish companies should extend their efforts to approach the middle market.

	- Suitability means to offer new levels of convenience and utility at a price that is affordable to the emerging market consumers.